Basic VS. Professional

What type of Amazon Seller Account should you create?

Table of contents:

In the long run: Professional account

Up until recently, when people asked me what type of Amazon seller account they should create, I always answered that the Professional plan was the way to go.

This is still true today. Ultimately you want to sell as a professional (there are just too many advantages).

Here's a a few of them:

  • You will be authorized to sell in a lot more categories than with a Basic account.
  • You will be able to apply to lift restriction on the categories and brand that you can't sell yet.
  • Amazon will give the Buy Box a lot more often than with a Basic account.

But always start with a Basic account

HOWEVER, you should ALWAYS start by creating a Basic seller account first, and then, a few weeks later, upgrade it to the Professional plan.

The reason for this is that Amazon tends to put new accounts on hold for manual review. The problem with this is that you don't know how long the review process will take. It can take 24 hours, a few days, a few weeks... and sometimes months!

Sometimes accounts never even get approved. So if you had started by creating a Professional account (for which you have to pay £25) and Amazon decides to suspend it right from the start, you may lose you first payment of £25... bummer!

That's why you should always get started with a free account (the basic one), use it for a few days/weeks and once you've done a few sales and nothing bad seems to have happened to your account, then you can upgrade it to the professional plan.

Check out the video version of this article!

Join our exclusive Amazon Sellers group (for free)

The best way to get started is to connect with and get inspired by people who are already selling on amazon!

Apply to join the group here: Amazon Sellers Group